Jennifer L. Jevons
Platform & Audience Growth Executive | Scaling Media Brands Through Content, Product & Strategic Partnerships
Emmy-winning platform & audience growth executive scaling media brands through content, product and strategic partnerships.
As Sr. Director of Content & Partnerships at Rotten Tomatoes and Fandango, I lead cross-platform strategy across content, product, and partnerships — driving audience growth, brand expansion, and monetization.
I’ve helped launch the first Rotten Tomatoes mobile app, rebrand and monetize the Rotten Tomatoes Awards, and develop the “Verified Hot” designation to strengthen audience trust and industry adoption. My work spans editorial leadership, syndication and affiliate expansion, and executive-level planning aligned to platform growth.
Previously at Disney, I earned a Creative Arts Emmy®, contributed to the launch of Disney XD’s interactive digital platform, led the digital revival of The Muppets, and helped scale The Queen Latifah Show’s online presence — building immersive digital ecosystems around beloved entertainment brands.
ABOUT
Rotten Tomatoes App — Product Launch & Growth
Drove editorial strategy and cross-functional collaboration for the launch of the first-ever RT mobile app, modernizing a 25+ year legacy brand into a mobile-native, user-driven platform. Ensured content architecture translated seamlessly from web to mobile.
FEATURED WORK
Rotten Tomatoes Awards — Repositioning & Monetization
Directed the strategic repositioning and expansion of the RT Awards, evolving the program from a once-a-year editorial list into multi-platform event — and securing its first-ever sponsorship in over 25 years.
Rotten Tomatoes Instagram - Growth Strategy
Transformed RT’s Instagram from a niche promotional channel (5,000 followers) into a scaled, culturally relevant audience platform exceeding 1.5 million followers through talent-driven interviews, short-form content.
Verified Hot — Audience & Ratings Ecosystem
Played a key leadership role in developing and launching Verified Hot, a new designation recognizing the highest-rated theatrical films based on Verified Audience Scores.
Syndication & Affiliate Partnerships — $1.9M Revenue
Shaped the expansion of RT syndication and affiliate ecosystem, onboarding eight new distribution partners to extend the reach of RT scores, ratings, and more.
Editorial, Programming & Analytics Leadership
Owned cross-platform content operations, integrating real-time analytics while establishing executive-facing reporting frameworks and strategic planning infrastructure to include KPI ownership and goal setting.
Disney Xtreme Digital Experience
Onboarded to develop and publish DXD, a new interactive environment that launched on Disney.com allowing guests to watch videos, play games, collect, chat, and participate in specialized social-networking features.
Muppets Interactive Experience, Games & Videos
Produced over 100 web-exclusive videos, interactive games, polls, and The Muppets Kitchen with Cat Cora, a web series starring celebrity chef Cat Cora.
The Queen Latifah Show
Built and scaled The Queen Latifah Show website, programming and content features, including celebrity interviews, human interest stories, musical performances, and pop culture news. The show premiered with a 1.7 rating/5 share primary-run household average.